Ganguly Consulting — Product Context
Central knowledge base for the team. Use this document when working remotely to ensure consistency across copy, sales, and product decisions.
Last updated: February 2025
1. Company Overview
Ganguly Consulting is an ISO 9001:2015 certified growth consultancy that helps businesses scale through integrated CRM, paid acquisition, SEO, automation, sales funnels, and social media management. One partner, one system.
We help growing businesses build digital growth systems — not more marketing tactics in isolation. We map chaos into clarity, fix the full path from spend to outcome, and become the system owner when founders are juggling vendors and drowning in reports.
- Website: https://www.gangulyconsulting.com
- Tagline: Digital systems for growing businesses.
- Positioning: Enterprise setup, lean cost — Zoho suite and professional tools; look enterprise-grade without the headcount. We engineer growth systems; we don't do marketing in isolation.
- Operating regions: UK, UAE, US, Singapore, and globally
- Pricing currency: USD
- Contact: Founder on WhatsApp: +91 784 884 3524 / wa.me/917848843524
2. Founder & Credentials
- Founder: Abhisek Ganguly (Founder & CEO)
- Education: MTech, Vellore Institute of Technology (VIT)
- Background: ISRO & NASA research experience
- Certification: ISO 9001:2015 (Quality Management)
- LinkedIn: https://www.linkedin.com/in/abhisekganguly16/
3. Target Audience / Who We Help
Primary: Founders and decision-makers ready to commit to aggressive growth.
- Budget: ~$2k–$3k/month (ads + execution) when the plan makes sense
- Ideal fit: Businesses who want one partner instead of freelancers or siloed agencies
- Nurture criteria: Not yet ready — we offer a 90-day readiness roadmap for when they're ready
Typical context: Founders and leadership at B2B SaaS, D2C brands, and consulting firms who are: - At a growth ceiling (can't explain how they grew) - Drowning in dashboards, reports, and vendors - Spending on ads/traffic but not seeing predictable pipeline or retention - Managing multiple agencies with no single owner
Company size: 10–50 employees; £1M–£10M ARR / revenue Regions: UK, USA, UAE, Singapore (use £ for UK, $ for others)
4. What We Do
| Capability | What it means |
|---|---|
| Map the full path | Spend → click → lead → qualified → closed. One source of truth. We trace where the real leaks are. |
| Fix the handover | Form submit → instant notification → qualification → handover to sales with context. Not raw form dumps or 2-day delays. |
| Build authority before the ask | Nurture sequences, case studies, objection handlers. Long-cycle sales need trust before the demo. |
| One owner for the system | We become the system owner when clients have multiple agencies and no one can explain the whole journey. |
| Clarity before tactics | We say no to quick fixes until the offer, message, and path are clear. Then we design around that. |
5. What We Don't Do
- Marketing in isolation — Ads, websites, automation, analytics work only when wired into one system.
- Replace what's already working — We double down and systemise; we don't rip out working channels for shiny new tools.
- Sell "more activity" as a result — Busy dashboards don't pay salaries. We focus on predictable outcomes.
- Hide behind account managers — Clients work directly with the people designing their growth system.
- Chase trends with no depth — No AI hype, no get-rich-quick. Clear thinking, systems, long-term alignment.
6. Core Services
Six main services, all designed to work together as one system:
| Service | slug | Tagline | Key value |
|---|---|---|---|
| Business Automation | business-automation |
Stop drowning in manual tasks. Build systems that scale without hiring. | Workflow automation, lead scoring, data sync, Zapier/Make.com |
| Meta & Google Ads | meta-google-ads |
Turn ad spend into predictable revenue with campaigns that actually convert. | 3–12x ROAS, full-funnel strategy, creative optimization |
| SEO & Content | seo-content |
Build an organic traffic machine that generates leads while you sleep. | 4–6 blogs/mo, guest posts, keyword strategy, technical SEO |
| CRM Setup | crm-setup |
Stop losing leads to chaos. Build a sales system that closes deals. | Zoho CRM, pipeline management, automation, team training |
| Sales Funnels | sales-funnels |
Turn website visitors into paying customers with funnels engineered to convert. | 15–25% conversion rates, landing pages, A/B testing |
| Social Media Management | social-media-management |
Invest just 2 hours a month—we handle content calendar, copy, graphics, and reel editing. | 100K–500K reach, add-on from $599/mo |
Service URLs: /services/[slug] (e.g. /services/business-automation)
7. Main Pricing Tiers
Three tiers. All include CRM, analytics (GA4), and automation. Ad spend is separate.
Growth Foundation — $1,500/mo ($16,500/year)
For: Early-stage founders ready to systemize growth
- Zoho workspace + CRM + 1 funnel, 1 landing page
- 4 SEO blogs/mo + GA4 tracking
- 2 email campaigns/mo + 1 WhatsApp flow
- Meta Ads + basic creative
- Monthly strategy call
- Commission: 25% on ad-attributed sales
Growth Accelerator — $2,500/mo ($27,500/year) ★ Most Popular
For: Growing businesses ready for paid ads & PR
- Everything in Foundation, plus:
- Meta + Google Ads + advanced creative
- 2 guest posts/mo + schema markup
- Website chatbot + custom analytics
- PR quarterly + priority support
- 2 funnels, 3 landing pages
- Bi-weekly strategy calls
- Commission: 15% on ad-attributed sales
Global Scale Engine — $3,500/mo ($38,500/year)
For: Scaling brands with full-stack growth
- Everything in Accelerator, plus:
- Unlimited funnels + 8 email campaigns/mo
- Dedicated growth manager
- Technical SEO audit + CRO
- PR monthly
- Weekly strategy calls
- Commission: None (included in retainer)
Yearly savings: 1 month free (12 months for price of 11)
8. Social Media Add-on Tiers
Add-on only — requires a main plan. Free for 3 months with any main plan.
| Tier | Monthly | Yearly | Platforms | Posts/mo | Notes |
|---|---|---|---|---|---|
| Social Starter | $599 | $5,990 | Instagram, Facebook | 8 | Template graphics, 3 Stories/week |
| Social Growth | $999 | $9,990 | + LinkedIn, Twitter/X | 16 | Custom designs, 4 Reels/mo, AI voice/avatar, daily Stories |
| Social Scale | $1,499 | $14,990 | + TikTok, YouTube | 24 | 8 Reels/mo, influencer outreach, crisis management, dedicated manager |
Business Hours: Mon–Fri, client timezone; response within one business day.
9. Feature Comparison (Main Plans)
| Category | Growth Foundation | Growth Accelerator | Global Scale |
|---|---|---|---|
| Infrastructure | Zoho, CRM, email, domain | Same | Same |
| Funnels | 1 funnel, 1 landing page | 2 funnels, 3 pages | Unlimited |
| Email/WhatsApp | 2 campaigns/mo, 1 flow | 4 campaigns/mo, 2 flows | 8 campaigns/mo, 4 flows |
| SEO | 4 blogs/mo | 4 blogs/mo + 2 guest posts | 6 blogs/mo + 4 guest posts |
| Analytics | GA4, core events | + Custom dashboard, chatbot | + Custom KPIs, CRO |
| Ads | Meta only, basic creative | Meta + Google, advanced | Same + no commission |
| PR | — | Quarterly | Monthly |
| Support | Monthly call | Bi-weekly, priority | Weekly, dedicated manager |
10. Process (3 Phases)
- Blueprint (Week 1–2) — Audit, audience analysis, growth roadmap, tool recommendations
- Build (Week 3–6) — Website, funnels, CRM, content engine, ad campaigns
- Run + Optimize (Ongoing) — Weekly reviews, A/B testing, scaling, monthly reports
Typical timeline: Kickoff within 48 hours of signing; early results in 4–8 weeks.
11. Results & Metrics
Marketing claims: - 100+ hours saved monthly (automation) - $250K+ online revenue (funnels + retargeting) - 4 markets (UK, Dubai, US, Singapore) - 300% lead increase (SEO, content, ads) - 12x ROAS (optimized campaigns) - 50+ automations deployed
Key metrics we move: - CAC (customer acquisition cost) - Cost per qualified opportunity - Click-to-qualified conversion - Close rate (lead → customer) - First-year retention - Churn
12. How We Help (Proof Themes)
| Before | After | Story |
|---|---|---|
| 47 spreadsheets, £270 CAC, no attribution | One source of truth, £145 CAC in 90 days, killed 2 channels | James — HR tech SaaS, London |
| CAC $85, retention 62%, fragmented channels | CAC $42, retention 78%, 7-email nurture, fewer channels | Priya — D2C home goods, Singapore |
| $2 CPC, 3% click-to-qualified, $420 CAC, no nurture | 5-email nurture over 14 days, 14% click-to-qualified, $165 CAC | Michael — B2B PM SaaS, Austin |
| 50k visitors, 0 leads, 12 CTAs | One offer, one CTA, 40 leads in month 1, 9 became clients | Oliver — B2B ops consulting, Manchester |
| 47-page reports, $280 CAC, no decisions | One number (cost per opportunity), CAC $165 in 90 days | Sarah — CRM SaaS, Boston |
| 1000 leads, 20 closed, 2% close, $380 CAC | 12-email nurture, 11% close, $195 CAC, 82% retention | Khalid — Compliance SaaS, Dubai |
| 5 agencies, 20hr/week coordinating, $420 CAC | 3 agencies, 1 system owner, $240 CAC, 14% churn | Raj — B2B marketplace, Singapore |
| 1.2% conversion, $310 CAC, unclear offer | 3-month clarity first, 6.1% conversion, $145 CAC, 84% retention | Fatima — Contract SaaS, Dubai |
13. Case Studies
25 case studies in /content/case-studies/. Examples:
tech-startup-3x-leads— Tech startup, 3x more leadsecommerce-global-expansion— E-commerce, global expansionconsulting-firm-automation— Consulting firm automationautomation-crm-lead-scoring,ads-crm-attribution,seo-funnels-traffic, etc.
URL pattern: /case-studies/[slug]
14. Quiz & Lead Qualification
12-step growth plan quiz at /get-started
- Step 1: Contact (name, email, phone, company)
- Steps 2–11: Business model, financials, outcomes, acquisition, website, follow-up, tracking, constraints, blockers, decision authority
- Step 12: Growth commitment (mindset + allocation) → eligibility gate
Outcomes: - CHASE: Eligible → recommended tier, chase email - NURTURE: Not yet ready → nurture email, option to request 90-day readiness roadmap
Eligibility (CHASE): Must be founder/co-founder (decision maker) + mindset "yes_10x" + allocation "yes_comfortable"
Tier scoring (CHASE): Foundation 0–45, Accelerator 46–85, Global Scale 86+
Email types: Incomplete (quiz abandoned), Nurture, Chase, Roadmap (request received)
15. Lead Magnets & CTAs
| DM keyword | What we send |
|---|---|
| map | One-page template to find the real leaks (spend → outcome) |
| alignment | Checklist before we touch budget |
| path | 3 checks we run on every funnel before touching ads |
| clarity | 3 questions we ask before touching a website |
| metric | One-page template to cut through report noise |
| funnel | 5-step checklist to find funnel leaks |
| owner | Fit checklist for founders juggling vendors |
| website | 3 questions we ask before touching a single pixel |
| systems | One-page outline we use before every engagement |
| audit | 3 checks we run before touching a funnel |
16. FAQs (Key Answers)
| Question | Answer |
|---|---|
| Different from freelancers/agencies? | One partner, one system; everything integrated. |
| Existing tools? | We audit and integrate; migrate only what's needed. |
| Time to results? | Early improvements in 30–60 days; SEO 3–6 months. |
| Contract length? | 3-month initial commitment; then month-to-month. |
| International clients? | Yes — UK, Dubai, US, Singapore, and globally. |
| Minimum ad budget? | Recommend $3,000/mo ad spend for meaningful results. |
| Social media standalone? | No — social is an add-on, not standalone. |
17. Key Links
| Resource | URL |
|---|---|
| Homepage | https://www.gangulyconsulting.com |
| Services | /services |
| Pricing | /pricing |
| Case Studies | /case-studies |
| Get Started (Quiz) | /get-started |
| About | /about |
| Founder WhatsApp | https://wa.me/917848843524 |
18. Tools & Tech Stack
- CRM: Zoho CRM
- Automation: Zapier, Make.com
- Email: Zoho Mail
- Analytics: GA4
- Ads: Meta, Google Ads
- Content: WordPress / Webflow (or client's CMS)
- Funnels: Client's platform or ClickFunnels
19. Voice & Messaging
- Tone: Direct, founder-focused, no fluff. Authoritative, calm, grounded.
- Avoid: Jargon, hype, "we're the best"
- Use: Outcomes, timelines, clarity
- CTA: "Chat with founder on WhatsApp" for direct connection
- Short, clear sentences
- Personal (founder first names, specific moments)
- Contrarian when it serves: "We said no." "Fix the bucket first." "More dashboards don't fix confusion."
20. Content Pillars (Month 1 Mix)
| Pillar | % | Purpose |
|---|---|---|
| Why things fail / clarity | 30% | Establish authority |
| Educational (systems, frameworks) | 25% | Value, save/share |
| Founder decisions / sustainable growth | 20% | Relatability |
| Behind-the-scenes / process | 15% | Trust |
| Proof / soft promo | 10% | Credibility |
21. Brand Assets
- Logo: Navy (#0d3b65) — see
logo-sm.svg - Accents: Orange (#f97316), Teal (#14b8a6)
- Reel background: White (#ffffff) for clean, premium look
22. Key Messages by Situation
| Situation | Message |
|---|---|
| Chaos / fragmented tools | "One owner, one system, one source of truth." |
| Wanting to add channels | "Fix the bucket first. Then scale." |
| Cheap clicks, high CAC | "Optimize the full path, not just the top of the funnel." |
| Traffic but no leads | "More traffic into a confusing page is wasted traffic. Clarity converts." |
| Drowning in reports | "One number you can act on beats forty-seven pages of noise." |
| Too many vendors | "One owner for the system beats five experts in silos." |
| Website redesign request | "Fix the clarity first. Then we design the site around that." |
Reference this file when creating content, scripts, Reels, carousels, or sales materials. Update when pricing, services, or positioning changes.