Standard Operating Procedures for social media engagements (client work and Ganguly Consulting's own channels).
Quick Links
| Document |
Purpose |
| 01 Scope & Services |
Purpose, objectives, scope, platforms |
| 02 Client Requirements |
Brand guidelines, tone, audience, competitors |
| 03 Strategy & Content |
Pillars, calendar, creation process |
| 04 Workflow & Approval |
Approval flow, posting, scheduling |
| 05 Community, Ads & Influencer |
Community management; paid ads; influencer (if applicable) |
| 06 Communication & Roles |
Protocol, roles, revision policy |
| 07 Reporting & Optimization |
Analytics, KPIs, reporting, PDCA |
| 08 Governance |
Confidentiality, escalation, conflict resolution |
Context: Client vs Own Channels
| Aspect |
Client engagement |
Own channels |
| Objectives |
Per SOW; client goals |
Per PRODUCT-CONTEXT |
| Approver |
Client |
Internal |
| Pillars |
From brand brief |
Per PRODUCT-CONTEXT |
Flow
Scope (01) → Requirements (02) → Strategy (03) → Create & Approve (04) → Publish
↓
Communication (06) ↔ Roles ↔ Governance (08)
↓
Report & Optimize (07) — PDCA